Attentive alternatives, read for quiet hours and opt-outs
5 alternatives against AttentiveVendor claims read 2026-10-22
For an e-commerce or DTC brand on Attentive that is weighing a move: what each alternative does when a scheduled campaign lands at 8:30 p.m. in a subscriber's time zone, what it does with a reply that says "please stop" without the word STOP, and what consent record comes with you. Attentive is the first column, read from its own help centre; five alternatives sit beside it. Every status names the page it came from, read on 2026-10-22. Other texting comparisons sit in the Texting pillar.
Verdict by use case
Best overall for leaving Attentive
It does what Attentive's campaigns do not: a campaign scheduled into quiet hours waits for morning in each subscriber's time zone, with state windows built in. Plain-language opt-outs act on their own instead of prompting a STOP.
Best for email and SMS in one tool
Every campaign recipient is checked at send time and held or skipped, your choice. Consent timestamps sit on each profile and in exports, and consent writes back to Shopify.
Best for a multi-channel CRM team
Quiet hours hold campaigns and journeys in each user's local time across SMS, email and push. You set the window yourself: one per channel, which Braze suggests running 8 p.m. to noon for a US audience.
Attentive and five alternatives, eight requirements
The first three rows are about sending hours, and the second is this page's own: whether a scheduled campaign is held or skipped for each recipient inside quiet hours, or sent with a warning. Then opt-out, the consent record, and the two Shopify rows. The 10DLC row is left out: which number type you send from is a separate choice, covered in 10DLC vs toll-free. "Our pick" marks the best-overall verdict; Attentive's column is the baseline.
| Requirement | Attentive | Our pickPostscript | Klaviyo | Braze | Sendlane | Recart |
|---|---|---|---|---|---|---|
| Quiet-hours window by the recipient's time zone | Yes | Yes | Yes | Yes | Yes | Yes |
| Holds or skips a scheduled campaign inside each recipient's quiet hours | No | Yes | Yes | Yes | Yes | Yes |
| Holds automated texts (cart, browse, welcome) to quiet hours | Yes | Yes | Yes | Yes | Check with the vendor | Yes |
| Honours STOP and plain-language revocation automatically | No | Yes | Yes | Check with the vendor | No | Yes |
| Records opt-in with a timestamp and the number | Yes | Yes | Yes | Check with the vendor | Check with the vendor | Check with the vendor |
| Consent records exportable | Check with the vendor | Check with the vendor | Yes | Check with the vendor | Check with the vendor | Check with the vendor |
| Brings in SMS opt-ins from Shopify's own checkout box | Yes | Yes | Yes | Yes | Yes | Yes |
| Writes SMS consent back to the Shopify customer record | Yes | Check with the vendor | Yes | Check with the vendor | Check with the vendor | Check with the vendor |
- Quiet-hours window by the recipient's time zone
- Telephone solicitations are barred before 8 a.m. or after 9 p.m. local time at the called party's location.47 CFR § 64.1200(c)(1)
- Holds or skips a scheduled campaign inside each recipient's quiet hours
- One send time lands at a different local hour in every time zone; only a per-recipient hold or skip keeps the late ones inside the window, where a warning leaves it to whoever schedules.47 CFR § 64.1200(c)(1)
- Holds automated texts (cart, browse, welcome) to quiet hours
- The federal window covers any telephone solicitation, and a cart text fires at whatever hour the shopper leaves.47 CFR § 64.1200(c)(1)
- Honours STOP and plain-language revocation automatically
- The FCC rule names seven reply words and also counts any reply a reasonable person reads as a revocation.47 CFR § 64.1200(a)(10)
- Records opt-in with a timestamp and the number
- CTIA asks senders to keep the date, time, number and the words used to secure consent.CTIA Messaging Principles and Best Practices (May 2023), 5.1.2
- Consent records exportable
- CTIA asks senders to retain every opt-in and opt-out so consent can be shown later.CTIA Messaging Principles and Best Practices (May 2023), 5.1.5
- Brings in SMS opt-ins from Shopify's own checkout box
- Shopify saves an SMS opt-in from its checkout once the customer submits it; the app has to pick that consent up, with its date.Shopify Help Center: Collecting customer contact information
- Writes SMS consent back to the Shopify customer record
- Shopify keeps each customer's SMS state, opt-in level, consent date and source; writing back keeps one record, not two that disagree.Shopify Admin API: CustomerSmsMarketingConsentState
Quiet hours: hold or flag
Every tool here has quiet hours. The difference is what happens to a campaign you schedule into them: Attentive sends it and warns you first; the others hold it, skip it or abort it, recipient by recipient. Here is each tool's documented behaviour.
| Tool | Scheduled campaign in quiet hours | Journeys and flows | State windows | Whose clock |
|---|---|---|---|---|
| AttentiveFlags | "Quiet hours don't apply to scheduled campaigns": it sends at the time you chose and shows a reminder first if that time falls in quiet hours or a state window. | Journey messages set to respect quiet hours queue until they end. AI Journeys run 9 a.m. to 8 p.m. local; their cart messages may fall outside. | Optional switch: FL, OK, OR, MD, WA 8 p.m. to 8 a.m.; CT 8 p.m. to 9 a.m.; TX 9 p.m. to 9 a.m., Sunday to noon. | IP address from a click or sign-up, then the area code, then the company's time zone. |
| PostscriptHolds | Holds a campaign sent or scheduled into quiet hours until waking hours begin in the subscriber's time zone. | Held the same way. | Built in: FL, CT, MD, OK, WA 8 a.m. to 8 p.m.; NJ 8 a.m. to 9 p.m.; TX must be switched on. | The phone number. |
| KlaviyoHolds or skips | Delay (the default) holds each caught text until quiet hours end, with an optional maximum wait; Skip drops it. | Wait in a queue; the recipient pauses in the flow. | Optional US state-level quiet hours with the area-code setting. | The profile's location and time zone; flows can use the area code. |
| BrazeHolds or aborts | Campaign-level quiet hours hold the send until the window closes. The workspace default (early access) aborts a fixed-time scheduled send. | A Canvas aborts or sends at the next available time, your choice. | None built in: one window per channel, no weekday variation. Braze suggests 8 p.m. to 12 p.m. for a US national audience. | Each user's local time zone. |
| SendlaneHolds or skips | Texts due between 8 p.m. and 8 a.m. go out when quiet hours end, or are skipped if you tick the box. | Not described in its automation guide. | One window, 8 p.m. to 8 a.m. | Shipping or billing zip, then area code, then click IP, then the country default. |
| RecartHolds | Delays a campaign that falls in quiet hours; the builder and the pre-send summary say so. | Promotional flows wait for 9 a.m.; the legal welcome text, receipts and HELP replies still go. | One fixed window, 8 p.m. to 9 a.m., for every subscriber. | The subscriber's time zone, else the store's. |
Each tool's behaviour as its own help page describes it on 2026-10-22. Sources are on the vendor cards below.
A flag works only if the person scheduling reads it and moves the send. Attentive's own example shows the trap: a campaign sent at a "specific time of day" lands at 12:30 Eastern and 9:30 Pacific at once. Turn that round and a 5:30 p.m. Pacific flash sale reaches a Miami or Baltimore number at 8:30 p.m. Eastern. That is inside the federal 8 a.m. to 9 p.m. window and after the 8 p.m. close in both Florida and Maryland.
Florida ends commercial telephone solicitation phone calls at 8 p.m. in the called person's time zone and allows no more than three on the same subject in 24 hours (Fla. Stat. § 501.616(6)). That section speaks of phone calls; whether it reaches texts is a question for counsel, and most texting platforms apply it to texts. Oklahoma bars solicitations before 8 a.m. or after 8 p.m. in the called person's time zone (15 O.S. § 775C.4(A)), and Maryland between 8 p.m. and 8 a.m. in the called party's time zone (Md. Code, Com. Law § 14-4502(c)); both statutes' consent definitions name text messages. All three also cap solicitations at three to the same person in 24 hours on the same subject, so a held campaign that releases at 8 a.m. beside a cart text and a follow-up is worth counting.
A hold or a skip makes the platform apply the window to every recipient, every time. A flag leaves it to one person on one evening. Check any single number with the quiet-hours checker; the state statutes are set out in the mini-TCPA guide.
Leaving Attentive: read the export first
Attentive's segment export carries one status per number. Nine values mean nine different things, and only one of them is a subscriber you can text from the new tool.
| SMS Marketing Status | What Attentive says it means | Carry it as |
|---|---|---|
| ACTIVE | Fully opted in to marketing texts. | Subscribed |
| JOINED | Started the sign-up flow but never confirmed. | Leave out |
| NONE | Signed up for email only. | Leave out |
| DECLINED | Used a reference code another subscriber had already used. | Leave out |
| SUSPENDED | Manually opted out of marketing texts. | Opted out |
| TERMINATED | Submitted a data deletion request. | Leave out |
| DEACTIVATED | The carrier says the number is no longer active. | Leave out |
| REASSIGNED | The number has changed owners. | Leave out |
| LITIGIOUS | Matches a known litigator list, or was flagged as one by hand. | Ask counsel |
Status values from Attentive's export article, read 2026-10-22. The last column is our suggestion, not Attentive's.
Three things the file will not do for you. It has no opt-in date column, only the number, the status and an "SMS Marketing Opted Out" true-or-false flag, so the date and sign-up unit on each Attentive profile are the record of when and how consent was given; ask your Attentive contact what consent history you can take with you before the contract ends. Attentive's own note warns that list exports may include people who have opted out and numbers on its known-litigator list, so filter on the status and opted-out columns rather than treating the file as a send list. And the opted-out numbers belong in the new tool too, as unsubscribed: a revocation must be honoured within ten business days, and a number left off the new tool's block list can be texted again on day one.
What a consent record should hold is set out in prior express written consent, and the reply words every tool must catch in SMS opt-out keywords.
Tool by tool
Each card repeats the table's rows with the detail from the vendor's own page. Shopify-only stores will find more apps in best SMS marketing app for Shopify, and keyword-and-inbox tools in best SMS marketing software.
Attentive
What it is
An SMS and email platform for consumer brands, built around sign-up units, journeys and campaigns, with a two-way Shopify connection. Quiet hours default to 8 p.m. to noon, and an optional State Quiet Hours switch adds stricter state windows.
Who it fits
The tool you are leaving. Its column is here so each alternative can be read against what you have today.
- Quiet-hours window by the recipient's time zoneYes
Journey messages go by the subscriber's local time, read from an IP address first and the phone's area code second.
- Holds or skips a scheduled campaign inside each recipient's quiet hoursNo
"Quiet hours don't apply to scheduled campaigns": the campaign sends at the time you chose, with a reminder beforehand if that falls in quiet hours or a state window.
- Holds automated texts (cart, browse, welcome) to quiet hoursYes
Each journey message can be set to respect quiet hours and is queued until they end. AI Journeys run 9 a.m. to 8 p.m. local, and their cart messages may trigger outside those hours.
- Honours STOP and plain-language revocation automaticallyNo
STOP, CANCEL, END, QUIT, UNSUBSCRIBE, OPT OUT and REVOKE act at once. Other opt-out phrasing gets a reply asking the subscriber to text STOP, without opting them out.
- Records opt-in with a timestamp and the numberYes
Each profile shows an "Active since" date for the opt-in and the sign-up unit it came through.
- Consent records exportableCheck with the vendor
Segment exports carry the number, SMS marketing status and an opt-out flag, with no opt-in date column.
- Brings in SMS opt-ins from Shopify's own checkout boxYes
"Sync your Shopify SMS subscribers to Attentive" is on by default for a new Shopify integration.
- Writes SMS consent back to the Shopify customer recordYes
"Forward SMS marketing consent to Shopify" sends new subscribers and opt-in or opt-out changes back.
Postscript
What it is
SMS marketing for Shopify stores. Campaigns and automations both wait for waking hours in the subscriber's time zone, and a number joins the list only after an on-site code or a reply of Y.
Who it fits
Shopify brands leaving Attentive that want every send held by the platform rather than flagged for a person to catch.
- Quiet-hours window by the recipient's time zoneYes
8 a.m. to 9 p.m. nationally, 8 a.m. to 8 p.m. for Florida, Connecticut, Maryland, Oklahoma and Washington, read from the phone number.
- Holds or skips a scheduled campaign inside each recipient's quiet hoursYes
A campaign sent or scheduled into quiet hours is held until waking hours begin in the subscriber's time zone.
- Holds automated texts (cart, browse, welcome) to quiet hoursYes
Automations triggered at night wait for waking hours. The Texas window must be switched on in compliance settings.
- Honours STOP and plain-language revocation automaticallyYes
Variations, typos and phrases like "take me off this list" or "wrong number" unsubscribe automatically.
- Records opt-in with a timestamp and the numberYes
Confirmed and on-site opt-in create a record of the subscriber's consent to recurring texts.
- Consent records exportableCheck with the vendor
- Brings in SMS opt-ins from Shopify's own checkout boxYes
Shopify checkout opt-ins arrive after the order is placed; cart automations go only to numbers already subscribed.
- Writes SMS consent back to the Shopify customer recordCheck with the vendor
No write-back of SMS consent to Shopify's customer record appears in the help centre.
Klaviyo
What it is
An email and SMS platform that checks every campaign recipient against quiet hours at send time and lets you choose, per campaign, whether a caught message waits or is dropped.
Who it fits
Brands that want email and texts in one tool, on Shopify or another store platform, with consent dates they can export.
- Quiet-hours window by the recipient's time zoneYes
Each recipient is checked against quiet hours using the location and time zone on their profile.
- Holds or skips a scheduled campaign inside each recipient's quiet hoursYes
Delay (the default) holds the text until quiet hours end, with an optional maximum wait; Skip drops it for that recipient.
- Holds automated texts (cart, browse, welcome) to quiet hoursYes
Flow texts due in quiet hours wait in a queue. The area-code setting adds optional US state-level quiet hours.
- Honours STOP and plain-language revocation automaticallyYes
Replies such as "remove me" or "do not contact" are read as unsubscribes and consent is removed.
- Records opt-in with a timestamp and the numberYes
Each profile shows SMS consent status with a consent timestamp.
- Consent records exportableYes
List and segment exports carry SMS consent status and the consent timestamp.
- Brings in SMS opt-ins from Shopify's own checkout boxYes
Shopify checkout opt-ins sync in; with double opt-in on, they count only after a confirming reply.
- Writes SMS consent back to the Shopify customer recordYes
SMS subscription status changes in Klaviyo update the Shopify customer.
Braze
What it is
A customer engagement platform for large consumer brands: SMS beside email, push and in-app messages, with quiet hours set per campaign or Canvas (journey), or as one workspace default per channel.
Who it fits
Brands with an in-house CRM team running several channels, ready to set state windows themselves: one window per channel, no state or weekday variation.
- Quiet-hours window by the recipient's time zoneYes
Quiet hours apply in each user's local time zone, per campaign or Canvas, or as a workspace default (early access).
- Holds or skips a scheduled campaign inside each recipient's quiet hoursYes
Campaign-level quiet hours hold the send until the window closes. The workspace default aborts a fixed-time scheduled send instead of holding it.
- Holds automated texts (cart, browse, welcome) to quiet hoursYes
A Canvas with quiet hours on either aborts a message or sends it at the next available time, your choice.
- Honours STOP and plain-language revocation automaticallyCheck with the vendor
Six exact keywords opt out. Fuzzy opt-out, which catches typos and near-matches, is off by default; a Braze agent you set up can read free-text opt-outs.
- Records opt-in with a timestamp and the numberCheck with the vendor
- Consent records exportableCheck with the vendor
- Brings in SMS opt-ins from Shopify's own checkout boxYes
An optional step syncs Shopify's SMS marketing opt-in states into a Braze subscription group.
- Writes SMS consent back to the Shopify customer recordCheck with the vendor
Sendlane
What it is
An email and SMS platform for online stores. SMS campaigns hold any text due between 8 p.m. and 8 a.m. until the morning, unless you choose to skip those contacts.
Who it fits
Smaller DTC brands that want a fixed hold on campaigns and will handle plain-language opt-outs by hand.
- Quiet-hours window by the recipient's time zoneYes
8 p.m. to 8 a.m. Each contact's time zone comes from the store's shipping or billing zip, the area code, the last click's IP or the country default.
- Holds or skips a scheduled campaign inside each recipient's quiet hoursYes
Texts to contacts in quiet hours go out once quiet hours end; ticking "Skip contacts during quiet hours" drops them instead.
- Holds automated texts (cart, browse, welcome) to quiet hoursCheck with the vendor
Its automation guide does not say whether automated texts wait for quiet hours.
- Honours STOP and plain-language revocation automaticallyNo
Its sample opt-in terms say other words or requests will not count as opting out. Anyone else is unsubscribed by hand in the reply center.
- Records opt-in with a timestamp and the numberCheck with the vendor
Exports carry a subscribed date, sign-up IP and sign-up source for form and Shopify contacts; the page does not say the date is the SMS consent.
- Consent records exportableCheck with the vendor
- Brings in SMS opt-ins from Shopify's own checkout boxYes
With the Shopify integration on, SMS consent is collected through Shopify's own checkout checkbox.
- Writes SMS consent back to the Shopify customer recordCheck with the vendor
Recart
What it is
An SMS app for Shopify stores with fixed quiet hours: promotional texts and flows wait from 8 p.m. to 9 a.m. in the subscriber's time zone, and the campaign builder says so before you send.
Who it fits
Shopify brands that want one conservative window nobody on the team can switch off by accident.
- Quiet-hours window by the recipient's time zoneYes
8 p.m. to 9 a.m. in the subscriber's time zone, or the store's when it is unknown; changes go through support.
- Holds or skips a scheduled campaign inside each recipient's quiet hoursYes
A campaign that falls in quiet hours is delayed, and a notice says so in the builder and before sending.
- Holds automated texts (cart, browse, welcome) to quiet hoursYes
Promotional flows wait; the legal welcome text, receipts and HELP replies still go at night.
- Honours STOP and plain-language revocation automaticallyYes
Free-text replies such as "please stop texting me" and stop emojis are read as unsubscribes.
- Records opt-in with a timestamp and the numberCheck with the vendor
- Consent records exportableCheck with the vendor
- Brings in SMS opt-ins from Shopify's own checkout boxYes
Shopify checkout opt-ins sync to Recart automatically.
- Writes SMS consent back to the Shopify customer recordCheck with the vendor
How we read the claims
Questions brands ask before switching
Does Attentive hold a scheduled campaign during quiet hours?
No. Its quiet-hours article says quiet hours don't apply to scheduled campaigns: the campaign sends at the time you choose, and you see a reminder before it goes out if that time falls inside your quiet hours or, with State Quiet Hours on, a state window. Journey messages are different: each can be set to respect quiet hours and is queued until they end.
Which Attentive alternatives hold campaigns instead of flagging them?
All five on this page do something per recipient. Postscript and Recart hold the text until morning. Klaviyo delays it by default or skips it if you choose. Sendlane holds it until 8 a.m. or skips those contacts. Braze holds it with campaign-level quiet hours, while its workspace default aborts a fixed-time scheduled send.
Will a new tool catch opt-outs that don't say STOP?
Under the rule in force, other words count if a reasonable person would understand them as a request to revoke consent, and a revocation must be honoured within ten business days (47 CFR § 64.1200(a)(10)). Attentive replies to such messages asking the subscriber to text STOP. Postscript, Klaviyo and Recart opt them out automatically. Braze's fuzzy opt-out is off by default, and Sendlane leaves them to you. The FCC adopted an order (FCC 26-67) on 30 September 2026 that would let a sender name one exclusive way to revoke; as of 22 October 2026 it was not yet in effect.
What should we export from Attentive before we switch?
A segment CSV (Segments, then Download CSV) with the SMS Marketing Status and SMS Marketing Opted Out columns. Attentive describes its subscriber-type options as people currently opted in, yet warns that list exports may include opted-out numbers, so filter on those two columns. Import ACTIVE numbers as subscribed; leave out numbers that never confirmed, were deactivated or were reassigned; and ask Attentive for a full opt-out list and whatever consent history you can keep, because the file has no opt-in date.
What sending hours are safe in every state?
Among the states whose statutes we read, 9 a.m. to 8 p.m. in the recipient's time zone, Monday to Saturday, and noon to 8 p.m. on Sunday clears all of them. The federal rule alone allows 8 a.m. to 9 p.m.; Florida, Oklahoma, Maryland and Washington close at 8 p.m., Connecticut runs 9 a.m. to 8 p.m., and Texas starts Sundays at noon.
Sources
- 47 CFR § 64.1200(c)(1)fetched 2026-10-22
- CTIA Messaging Principles and Best Practices (May 2023), 5.1.2fetched 2026-10-22
- Shopify Help Center: Collecting customer contact informationfetched 2026-10-22
- Shopify Admin API: CustomerSmsMarketingConsentStatefetched 2026-10-22
- Fla. Stat. § 501.616(6)fetched 2026-10-22
- 15 O.S. § 775C.4(A) (Oklahoma, HB 3168 enrolled)fetched 2026-10-22
- Md. Code, Com. Law § 14-4502(c)fetched 2026-10-22
- Md. Code, Com. Law § 14-4503(b)fetched 2026-10-22
- Conn. Gen. Stat. § 42-288a(c)fetched 2026-10-22
- FCC 26-67, TCPA consent revocation order (adopted 30 September 2026)fetched 2026-10-22
- Attentive: Export subscriber details for specific segmentsfetched 2026-10-22
- Braze: Workspace quiet hoursfetched 2026-10-22
- Braze: Best practices for SMS, MMS, and RCSfetched 2026-10-22
- Braze: Opt-in and opt-out keywordsfetched 2026-10-22
- Braze: Fuzzy opt-outfetched 2026-10-22
- Sendlane: How to export your contactsfetched 2026-10-22
- Sendlane: SMS reply centerfetched 2026-10-22
- Attentive: Quiet hoursfetched 2026-10-22
- Attentive: Fuzzy opt-outsfetched 2026-10-22
- Attentive: Subscriber profile termsfetched 2026-10-22
- Attentive: Set up marketing subscriber collection for Shopifyfetched 2026-10-22
- Attentive: Shopify integrationfetched 2026-10-22
- Postscript: Guide to quiet hoursfetched 2026-10-22
- Postscript: Subscriber opt-out compliancefetched 2026-10-22
- Postscript: Understanding Onsite Opt-in and Confirmed Opt-infetched 2026-10-22
- Postscript: Activate SMS collection at Shopify one-page checkoutfetched 2026-10-22
- Klaviyo: Quiet hours in campaignsfetched 2026-10-22
- Klaviyo: Understanding text message quiet hours in flowsfetched 2026-10-22
- Klaviyo: April 11 SMS opt-out compliance changefetched 2026-10-22
- Klaviyo: Understanding consent in profilesfetched 2026-10-22
- Klaviyo: How to export a list or segment to a CSV filefetched 2026-10-22
- Klaviyo: How to collect SMS marketing consent at checkout on Shopifyfetched 2026-10-22
- Klaviyo: How to sync data from Klaviyo to Shopifyfetched 2026-10-22
- Braze: Quiet hoursfetched 2026-10-22
- Braze: Create a Canvasfetched 2026-10-22
- Braze: Shopify standard integration setupfetched 2026-10-22
- Sendlane: How to view an individual contact's time zonefetched 2026-10-22
- Sendlane: How to send an SMS campaignfetched 2026-10-22
- Sendlane: SMS quick start guidefetched 2026-10-22
- Sendlane: How to collect SMS consent with Shopifyfetched 2026-10-22
- Recart: SMS quiet hoursfetched 2026-10-22
- Recart: AI-powered unsubscribe intent detectionfetched 2026-10-22
- Recart: Enable SMS subscription on Shopify checkoutfetched 2026-10-22